Annasach is a Scottish Gaelic word meaning different. It felt right when I started the brand, and it still does.

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I have always loved jewellery, but I have also been interested in everything around it: the history of a material, the hand of the maker, the strange little details that make an object worth looking at twice.

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Over time, Annasach became a way of bringing those interests together.

Some pieces begin with a material. Others begin with a painting, an old piece of jewellery, a historical detail or a shape found somewhere unexpected. I like following those threads and seeing where they lead.

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The jewellery is colourful, sometimes unconventional, often a little difficult to categorise. It is made to be worn, but I want it to have enough character to remain interesting when it is simply sitting on a table.

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And then there are the women who wear it.

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I have never been particularly interested in the idea of the perfect jewellery woman. Women are complicated, changing, contradictory. They have different tastes, different moods, different ways of moving through the world. Jewellery should have room for all of that.

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Annasach is my small attempt to make jewellery with a little more curiosity behind it. To look at materials differently. To find beauty in things that may have been overlooked. To make pieces that have a life beyond the photograph.

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That is where Annasach is now.

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Akanksha